Amanda Sobrinski · UX Strategy & Research Lead
I help teams turn what we know about users into confident decisions.
With 10+ years in UX, I enjoy turning research and user insights into product strategy, both at agencies and in-house.
Let me walk you through it
Some of the most meaningful parts of my recent work don’t fit well on a website, so I’d be happy to share them on a call. I can walk you through what we hoped to learn, how we explored the problem, and how things evolved.
Case study 01 · Research → Impact
Helping new users find their thing
Turning a platform’s first impression into a reason to stay.
Case study 02 · Strategy
Bringing what makes a product unique forward
Shaping navigation around a company’s core strengths.
Case study 03 · Influence
Designing for today, growing toward tomorrow
Grounding product decisions in how people really behave.
Case study 04 · Experimentation
Testing often, learning as we go
Finding quick, low-cost ways to test big ideas.
How I work
Connecting the dots (and the people)
I work alongside every feature team, bridge work across silos, and keep everyone focused on what users actually need.
Her level-headed curiosity allows her to resolve issues and conflicts both within teams, between departments, and from product to end user.
— Former direct report
About
Hi, I’m Amanda.
I’ve spent more than a decade listening to people, understanding their needs, and helping teams bring ideas to life. I started at O3 World, where I spent six years partnering with clients across financial services, SaaS, and healthcare. I then moved into my current role, where I helped shape the UX strategy and research team at a streaming platform.
Outside of work, I’m usually in Bethlehem, PA, enjoying time with my husband and our three kids. We love catching concerts or shows and exploring new restaurants together.
Want the stories behind the work? Let’s chat.
amanda.sobrinski@gmail.com · LinkedIn · Resume
© 2026 Amanda Sobrinski · Bethlehem, PA
Strategy, content, and direction by me. Developed by Claude.