Master’s Thesis

Marty’s Way

Marty’s Way is a promotional, interactive kiosk and mobile application that facilitates the donation of supplies and tangible goods to local nonprofits in need.

• Users will discover the kiosk when they first enter a store, and it will introduce them to Marty’s Way as a donation service. By being available in the places where users frequently shop, the kiosk will seek to be a practical way for them to donate to local causes.
• A convenient web-based portal will work with the kiosk to allow local nonprofits to quickly and easily curate lists of the physical goods their organizations require.
  • The Marty’s Way products (kiosk) will aim to help these nonprofits actively connect with potential donors that would have been otherwise difficult to reach.
• With the introduction of a mobile application in phase two, users will no longer be dependent upon phase one’s in-store kiosk. Instead, they will be able to tap into the full functionality of the Marty’s Way ecosystem while shopping in any store.

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